Every year, the Saturday after thanksgiving, at 2:00, in Emerson, Iowa, two families and their friends have been getting together to play a friendly game of touch football.

Touch football with a beer in hand, of course, but not just any beer... Pabst Blue Ribbon.

The rules are simple. The football game is played on a 40-yard field. (Played in the outfield of the little league baseball field in Emerson.) Mid-field is the first down. No handoffs. One-hand touch. And of course, a beer in you hand at all times. If you drop your beer, or your beer is slapped out of your hand, you are out of the play. You must pick your beer up, finish it, and get a new ice cold PBR. (and you have to be 21, of course.)

Halftime occurs when one team scores 35, and the game ends when the team that scores 70 first is crowned the victor of the PBR Bowl. This year, the first-ever pick-6 in PBR Bowl history by former high school quarterback Andrew Johnson was key for the white team pulling away from the blue team in their victory. That crucial play aside, the MVP, decided by the founding four members, was awarded to Nathan Bowen, another member of the white team.

And next year, at the little league field in Emerson, Iowa, the Saturday after Thanksgiving, exactly at 2:00, the same guys will play it all over again. Same teams as it has been all along.